The Holy Terrors were a hurling club based around Ballinclogher Cross in the hurling heartland of North Kerry.

Now defunct, their nickname was well-earned through decades of fierce competition with equally fierce local rivals.

Men from the Ballinclogher parish were members of the Kerry hurling team to win the county’s sole All Ireland title in 1891. They won playing barefoot, in their trousers.


TRANSATLANTIC is inspired by a photo taken aboard the St Louis ocean liner en route to New York around 1931. It features the Kerry football team training on deck, as emigrant passengers watch on. 

The Transatlantic print jersey carries an exact replica print of the St Louis and and is designed  to create a connection between Irish diaspora and their games and culture from home. 

The 1932 Los Angeles Summer Olympics were held in the 101,000 capacity LA Coliseum. It was a momentous Games for Ireland. Dr Pat O Callaghan won gold in the hammer-throwing event, and Bob Tisdall won gold in the 400 metre hurdles. The 1932 Games also saw Kerryman Eamon Fitzgerald compete in the triple jump. Fitzgerald was an accomplished footballer winning All Irelands with Kerry. He contracted tuberculosis shortly before he was due to marry in 1958 and died in Dublin without family, aged 53.

His life-story was lost until re-discovered by broadcaster Weeshie Fogarty as he cycled through Fitzgerald’s home place of Castlecove on the Ring Of Kerry in 2001. Further research led to the discovery of Fitzgerald’s grave in Deansgrange Cemetery, Dublin in 2004, where it lay lost for decades. 

The LA/32 jersey carries a print taken from the official entry ticket to the LA Coliseum & remembers Fitzgerald’s life and Ireland’s Olympic legacy.




The PLACES jersey remembers the military service given by GAA players. Our original camouflage print is comprised of old military maps of Ireland, Munster, Kerry and Tralee, places fought for by footballers, hurlers and soldiers. There is a long history of military service associated with GAA players and places in every county across the country. This jersey remembers their place, their names and their service.


The relationship between athlete and road is profound. Athletes build a relationship with the concrete grey of the roads they pound as they chase their dreams, building muscle memory as they go. Roadways all over urban Ireland carry the names of former athletes, footballers, hurlers, soldiers, writers and significant Irish cultural figures  whose deeds transcended their time. We drive, walk, run & cycle upon these named roads every day. Have we forgotten the people after whom they are named?

The concrete grey of the Roads jersey & the black/gold arrow signage print remembers the people behind these names & salutes the daily grind of every day athlete. 



Our signature black and amber arrow print is found on Irish roundabout signage. Our ROUNDABOUTS jerseys is literally a sign of respect to the the names which mark roundabouts around our towns and cities. The Joe Keohane roundabout stands at the top of John  Joe Sheehy Road, Tralee, in the shadows of Austin Stack Park. Not just roads, roundabouts or stadia, but real people. 



Mick O Dwyer is an Irish icon. His success as a sportsman and Gaelic football manager from the 1950s to the 1990s, along with his charisma & personal style, transcends sport. This track top is based on a style worn by football managers in the 1990s like Jack Charlton & Dwyer himself.

He is remembered as one of Ireland’s greatest ever sporting managers & style icons.


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